Interview with SheerLuxe – How we pivoted our business during the pandemic

The hospitality sector has been one of the hardest hit by lockdowns and restrictions, but it has also shown itself to be one of the most inventive and resilient. When the pandemic hit, we had to completely change our business, developing an e-commerce platform overnight. SheerLuxe, one of the UK’s leading online fashion and lifestyle publishers, interviewed Sofia to find out how we reinvented ourselves in the face of crisis and what’s next for our business.

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